Excellence and Professionalism
  • At Long Truong Ceramics, we pride ourselves in providing our customers a wide selection of high quality and well-designed products.  
  • Our product development team is always exploring and creating new colors, shapes, finishes, and textures to ensure that we offer unlimited possibilities. Customers are also more than welcome to work with us to create a design that best suits their needs. We will produce and deliver the samples to you within 14 days. 
  • Long Truong Ceramics has continuously expanded since day one, currently operating with:
Manufacturing Facility
170000m2
Products
3000000pieces/month
Container Capacity
250conts/month
Experience in Powder Coating
20years

Mission & Vision

  • Become essential to our customers by providing a wide range of high quality products created with a balance between design, quality, and price in mind.
  • Our vision is to bring sustainable quality and innovation to every customer we serve.

Core Values

  • Sustainability here means far beyond good quality. We do everything with a long-term perspective which naturally reflects in stable price, stable quality, and our continuous efforts to better ourselves for the better of our customers.
  • People – at Long Truong Ceramics, we value conscientiousness, collaboration, and creativity. A proactive, dedicated work attitude, a sense of responsibility and teamwork, and creative thinking skills are at the core of our company culture.
Our Commitment
We Listen
Customers are always at the center of our business and this permeates every decision we made. We listen and appreciate all feedback and suggestions because we believe that every single customer is an active and central participant in our value creation process.
We Understand
We put ourselves in the shoes of our customers to find the right solution for their issues and the innovative approach for their satisfaction.
We Create
This customer-centric culture comes from the top down, through the frontline teams and delivers straight to customers. We look after our employees by recognizing hard work, listening to their needs and creating a healthy and proactive work environment so that they can then look after our customers. We strive to provide the right tools and training to empower them to deliver wholeheartedly and consistently. This is how we create value for our customers.

Development History

LONG TRUONG CERAMICS - SINCE 1957
The signing of the Geneva Agreements in July, 1954 temporarily separated Vietnam into two zones: the North and the South. Witnessed first-hand the rising need for water supply during that difficult time of war and separation, Mr. Huỳnh Văn Sồi decided to make clay vases for the locals to gather and store rain water for daily use. He eventually opened a small pottery mill right where he lived.
1957
LONG TRUONG CERAMICS - SINCE 1957
The spring of 1975, the Northern Vietnamese army conquered all of Southern Vietnam. The following year, the North and South were formally unified as the Socialist Republic of Vietnam. With the change in government, the mill was forced to close down.
1975
LONG TRUONG CERAMICS - SINCE 1957
His son, Mr. Huỳnh Kim Hoàng resigned from his position as a police officer and opened a small brick and rooftile business to better support his family.
1990
LONG TRUONG CERAMICS - SINCE 1957
Mr. Huỳnh Kim Hoàng inherited the mill. However, with the progression of tap water at the time, the need for clay vases to gather rain water plummeted. Mr. Hoang changed his direction into becoming a ceramic and cement pottery manufacturer and exporter. With a single wood-fired dragon kiln his father left behind and the help of a few trusted employees, he built the first factory in District 9, Hochiminh City.
1994
LONG TRUONG CERAMICS - SINCE 1957
Our first major buyer who imported an average of 2 containers per month, Northcote, Australia. This customer is now under the umbrella of Ames Group and is one of our largest and most trusted customers to this day.
1996
LONG TRUONG CERAMICS - SINCE 1957
Predicted that District 9 may no longer be an ideal location for the factory, Mr. Hoang was again on his journey seeking for a place to settle his business. By the end of 2009, he invested and built our main factory today in Binh Duong Province.
2002
LONG TRUONG CERAMICS - SINCE 1957
Became a year-round supplier of Ikea’s. Invested in the new technology of producing powder coating pottery. At that time, only Germany has this technology besides Long Truong Ceramics.
2006
LONG TRUONG CERAMICS - SINCE 1957
Mr. Hoang informed Ikea’s two years in advanced about his desire to end the partnership.
2011
LONG TRUONG CERAMICS - SINCE 1957
Invested in two new powder coating production lines and implemented a production monitoring system to optimize current capacity. Focused on investing and building a certified factory for international markets including the US, Europe, Australia,.. Implemented a quality management system to control and maintain expected quality in every step of the manufacturing process - from raw materials to finished products to packing and loading. Invested in a fully equipped laboratory to ensure raw materials are tested for purity, identity, and quality before the manufacturing process begins.
2014
LONG TRUONG CERAMICS - SINCE 1957
Acquired the entire manufacturing system from My Xuan Co. With these advanced machinery and equipment, Long Truong Ceramics was able to create new product lines that many other pottery manufacturers in Vietnam at that time, couldn’t. Greatly improved production capacity and obtained competitive edge in the industry.
2015
LONG TRUONG CERAMICS - SINCE 1957
Ikea’s accepted to end the partnership. Switched to smokeless kilns using CNG gas instead of LPG.
2016
LONG TRUONG CERAMICS - SINCE 1957
Invested in a wastewater treatment system → Sustainable development.
2017
LONG TRUONG CERAMICS - SINCE 1957
Invested in an automatic clay production system which significantly improves clay quality and production capacity by 100% while reducing manual labor by 60%.
2018
LONG TRUONG CERAMICS - SINCE 1957
COVID-19 lockdown while order increased by 40%. Due to serious lack of labor, we made the decision to invest in the first German Automatic Forming Machine which uses a metal moul techonology. This alone multiplied our productivity by 10x in terms of quantity and decreased 90% of manual labor.
2019
LONG TRUONG CERAMICS - SINCE 1957
Acquisition of second German Automatic Forming Machine.
2020
LONG TRUONG CERAMICS - SINCE 1957
Acquisition of third German Automatic Forming Machine.
2021
LONG TRUONG CERAMICS - SINCE 1957
Invested in a solar energy system. Determine to achieve a sustainable growth.
2022
LONG TRUONG CERAMICS - SINCE 1957
It is our plan to acquire a fourth German Automatic Forming Machine, another Roller Kiln, a German Powder Coating Production Line as well as other machinery investments to increase production efficiency. Invest and improve facilities and work environment for our staffs and workers. Improve and launch new collections, new materials, and production techniques. Develop new eco-friendly packing materials and solutions for reducing cost of drop-test packing.
2023

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